NEW LOOK FOR THEIR COFFEE
Unless you have visited a Leon restaurant and seen the bags displayed behind the counter you may not have known what coffee it is they serve. Puro coffee and LEON have been working hand in hand since their creation in 2004. Whilst the coffee has always been popular as a coffee to go, the lack of retail presence for the consumer to take home their coffee and make themselves had always been apparent, but had become further required during the covid pandemic when their client base was no longer able to get their favourite coffee.
LEON approached us in the middle of 2020 with the task to create a variety of blends that provided familiarity and ease of use of what was served in-store, along with a sleek design that maximised their brand presence on shelf, along with ensuring the partnership with Puro and the World Land Trust and the rainforest areas they have saved were visible, without looking unfamiliar to shoppers.
We delivered: new designs for two different coffee blends, that were versatile enough to allow them to be used in different concepts for on shelf in Sainsbury's, Subscription and in-store. Along with matching boxes that could be used sales retail products. The new of coffee foils, was also a first for Miko in bringing in an entire line that consumers will be able to recycle their empty coffee bags by returning them to larger Sainsbury’s stores, and using their plastic recycling boxes.
The creation of Leon's new coffees has also ensured that each coffee bag purchased will help save four squared meters of Tanzanian rainforest, protecting the Rondo bushbaby, one of the “most endangered primates” on earth. LEON’s restaurant customers will be also be supporting the cause, with one square meter of rainforest saved for every seven cups of coffee served, it added.