Whilst we want Puro coffee to continue warming hearts, we don’t want it to contribute to warming the planet.
So here are our sustainability numbers from 2020.
What matters to Puro
At Puro, we are committed to demonstrating how effective coffee can be as a conservation tool.
It is all about finding the right balance and avoiding the pitfalls of modern farming: deforestation, wildlife displacement, chemical pesticides and fertilisers, and soil and water pollution erosion. We seek to fund farms which work with nature rather than against it.The Finca de Puro Café in Honduras is a co-creation seeks to further harmonise Fairtrade Organic coffee farming with nature through the following:
Tackling the Impact of Modern Farming
This 5-acre coffee farm in the Puro Rainforest Reserve in Honduras is named the Cinnamon Colibri Reserve. It is situated on a site which has been deforested for cattle farming. We aim to demonstrate how this can now be used as a source of good – a coffee farm that gives back to nature.
Many of the Puro reserves are in previously deforested areas. Areas like this were typically used for cattle farming, others for growing maise and corn. The land is in the process of being reforested with coffee and avocado trees. Our farmers use the profit from the sale of goods to support further conservation projects locally.
Local Farming Projects
The COCREBISTOL (Cooperativa Cafetalera Biological Reserves Santa Teresa, Ocotepeque Ltda) was formed to tackle the problem of coffee wastewater polluting rivers. The cleaning of this coffee wastewater on-site means that they have significantly reduced the pollution of local waters and produced a nutrient-rich coffee waste eater that can irrigate the local land.
Just another reason why choosing Puro is helping to save the planet one cup of coffee at a time.
Planting trees that will grow to form rainforests and cover the scars left from past mistakes is a start. Read about what more we are doing to help build a more balanced future
We introduced Trees 4 Schools is, an initiative in South Africa. By planting trees on the grounds of schools, they grow to provide shade and green space for the students.
This project began in the Congo in 2009, with CDI Bwamanda, by offering support to 50,000 coffee growers in one of the world’s poorest countries.
Puro, in partnership with the World Land Trust, has bought and protected rainforest areas in Malaysia.
Get In Touch
Our expert team is on hand to answer your questions and provide advice about coffee or equipment and service. So get in touch today, and we will get back to you.
