Whilst we want Puro coffee to continue warming hearts, we don’t want it to contribute to warming the planet.
So here are our sustainability numbers figures from 2020.
WHY
Rainforests are an essential part of the planet's ecosystem, and they are home to a diverse range of wildlife, many of which are endangered or threatened. Rainforests also help regulate the earth's climate and provide oxygen to the atmosphere.
Unfortunately, rainforests worldwide face significant threats from deforestation, agricultural expansion, and climate change. A proportion of money from Puro's sale is to purchase and protect rainforest reserves in the countries our coffee originates. That's why we believe so strongly in protecting and restoring the rainforests of South and Central America.The Andean Condor Reserve is where Andean and Amazonian forests meet and is a refuge provided within the most threatened ecosystem in South America.
The Andean Condor has a bird's eye view, whilst newly discovered species of night monkey and Red Howler Monkey watch from the tree canopy below. In addition, endangered Mountain Tapirs now inhabit the forest floor, and once again, the region's fertile soils now grow Puro Coffee.CONSERVATION
While Honduras is home to threatened rainforests, the government sometimes needs more money for conservation projects. As a result, local communities are encouraged to get creative and look for international partners to help with vital initiatives to protect the land.
That's where Puro Coffee comes in, making a tangible difference in the lives of local people and saving thousands of acres of rainforest.Many species go extinct every day, but Puro's reserves are a commitment to conserving the rainforest and providing a safe habitat for species at risk of extinction. Right now, 490 at-risk species call Puro reserves home.
Case Study: Dakatcha Reserve, Kenya.
The Lilac-breasted roller spots the Shrew from the sky as it moves amongst the red earth below. The Clarke's weaver is restless amongst the dense thickets. The African Elephant pushes through and tramples on, eagerly awaiting the return of the leaves of the Brachylaena.In total 271 acres protected. "Perched on rolling hills above the coastal town of Malindi on Kenya's north coast, the beautiful, spreading trees and thickets of Dakatcha represent Africa's most northern forest. A vital refuge for endangered species, Dakatcha has been identified as a Key Biodiversity Area (KBA) and Important Bird Area (IBA). Still, it had no official protection until the successful land purchases funded by World Land Trust in 2018.
Dakatcha holds substantial populations of the globally-threatened Sokoke Pipit and Clarke's Weaver. The Clarke's Weaver is known to breed only in this forest, and this is the only site outside Arabuko–Sokoke Forest where it's known to occur. Eight out of Kenya's thirty East African Coast biome species were recorded. The endangered Sokoke scops owl, Sokoke Pipit, Golden-rumped Elephant Shrew, and the vulnerable African Elephant. At least 11 plant taxa in this area are globally or nationally rare, including Monadenium invenustum, Pavetta linearifolia and Eulophia serrata.
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